About Damon

HERE’S MY STORY

My name is Damon Jones and I want to share my truth with you for a moment. 

Damon Jones wears many important roles in his life: he's a devoted servant of Jesus Christ, family man, and entrepreneur. As a family man, he's a loving husband, father, and grandfather, while maintaining close bonds as a son and friend to many. His professional background includes service in the United States Air Force, and he's built a career as an author, keynote speaker, and fitness strategist for men over 40. Today, he runs Purpose Enterprise Group, Inc., a company he founded with strong spiritual principles at its core. His faith guides his business approach, which he expresses through viewing God as President, Jesus Christ as CEO-Chief Executive Officer, and the Holy Spirit as CFO-Chief Financial Officer. Damon's personal journey is an amazing transformation. He overcame early experiences of rejection, abandonment, and bullying—during which he himself became a bully—to find healing, true peace, joy, and freedom through his faith in Jesus Christ. 

At Fierce Over 50 Fitness, we believe that age is not a limitation—it's an invitation to become your strongest, most vibrant self. Born from my personal transformation journey, this mission emerged from the depths of real experience: from the peak physical condition of my twenties, through the challenging valleys of my thirties and forties, to a powerful resurgence after fifty that proved one fundamental truth—it's never too late to reclaim your fierce.

I understand firsthand the unique challenges that come with maintaining fitness through different life stages. Like many, I witnessed my once-athletic body soften and weaken as career demands, family responsibilities, and life's complexities took center stage. But this story isn't about loss—it's about rediscovery, reinvention, and the raw power of determination.

Today, I stand fiercer than ever, transformed not just physically, but armed with the wisdom that only comes from walking this path personally. This journey has become my calling: to guide men over 40 through their own transformation, proving that the second half of life can be stronger than the first.

Our mission is crystal clear: We help men over 40 shed fat, build muscle, stay flexible, maintain mobility, defy aging naturally, and feel amazing every day. We don't just focus on workouts—we create comprehensive lifestyle transformations that honor your experience while challenging your limitations. Through proven strategies, personalized attention, and unwavering support, we help you rebuild not just your body, but your confidence, vitality, and zest for life.

At Fierce Over 50 Fitness, we reject the notion that declining health is an inevitable part of aging. Instead, we embrace the power of informed, strategic fitness that works with your mature body, not against it. Our approach combines cutting-edge exercise science with time-tested wisdom, delivering results that speak for themselves.

Your story of transformation starts here. Whether you're looking to reclaim your former athletic glory or step into a new chapter of physical excellence, we're here to guide you every step of the way. Because being over 50 isn't about slowing down—it's about gearing up for the most fierce and fulfilling years of your life.

Join us in defying expectations, breaking boundaries, and proving that the best is yet to come. Welcome to Fierce Over 50 Fitness—where age meets power, experience meets excellence, and determination meets results.

We envision a world where aging men don't just live longer—they thrive longer, creating precious moments and lasting memories with their loved ones. At Fierce Over 50 Fitness, we see beyond the dumbbells and workout plans to what truly matters: the joy in a grandchild's laughter, the strength to carry your children (no matter their age), and the vitality to dance with your partner well into your golden years.

Our vision is anchored in the profound truth that fitness is not merely a personal achievement—it's the most meaningful gift you can give to those who cherish you. Every rep, every healthy meal, every mindful movement is an investment in more birthdays, more anniversaries, more family vacations, and more "I love you" moments with the people who matter most.

We see a future where men over 50 aren't sitting on the sidelines of life but are actively participating in every precious moment. Where fathers and grandfathers have the energy to play, the stamina to explore, and the strength to embrace life's adventures with their families. Where your loved ones don't worry about your health but celebrate your vitality.

Your family needs you—not just present, but fully alive and engaged. They need your wisdom, your laughter, your strength, and most importantly, your time. By investing in your health today, you're investing in countless tomorrows with the ones you love.

This is more than a fitness journey—it's a commitment to being there, truly there, for all of life's beautiful moments, big and small. Because the greatest gift you can give your family isn't found under a Christmas tree or in a birthday card—it's the gift of more time with a healthy, vibrant, and present YOU.

The time to invest in your future with your family is now. Your journey to a longer, stronger life together starts with a single step.

Give your family the gift of more time with YOU.

For Fitness Consultations, Speaking Engagements, Book Publishing Services, Book Signings, Appearances, and Interviews, Contact: 

Damon Jones-Email: Damon@FierceOver50Fitness.com or Phone: 562-688-6279